Serums often get overlooked as an unnecessary step in our skincare routine and a pricey one at that, because many of us don’t know what they exactly do for our skin. There are tons of variations of serums for different skin issues like oiliness, dehydration, brightening, and anti-aging. We’ve made it easy for you to find the perfect serum based on the most common issues people face in their 20s, 30s, and 40s & up. Continue reading to find the right serum for your age!
20s
People in their 20s don’t have to worry about fighting the signs of aging yet, so the best serum would be one that’s full of antioxidants and won’t strip the skin of any of its natural oils. Whether you have oily, normal, or dry skin, look for serums with antioxidants like vitamin C and E to keep your skin balanced and supple.
Top Picks:
Juice Beauty Antioxidant Serum, $45
Clinique Pore Refining Solutions Correcting Serum, $46
Origins Renewal Serum with Willowherb, $39
The Body Shop Vitamin E Moisture Serum, $22
30s
Choosing a serum in your 30s should be an important part of your skincare routine. During this age, you might begin to see fine lines or other damages to the skin like uneven skin tone or an overall duller complexion. Serums that contain retinoids and antioxidants to combat all of these changes to the skin are ideal.
Top Picks:
Caudalie Vinoperfect Radiance Serum, $79
Ole Henrikson Truth Serum Collagen Booster, $48
Estee Lauder Advanced Night Repair, $62
Origins Dr. Andrew Weil for Origins, Mega-Bright Skin Tone Correcting Serum, $55
40s & up
When you’re past your 40s, it’s key to look for skincare that will lift and firm skin. Look for serums that boost collagen and retinoids which helps with cell turnover to hydrate, protect, and regenerate. 
Top Picks
Algenist Retinol Firming & Lifting Serum, $98
Clarins Double Serum, $117
Shiseido Future Solutions Lx Superior Radiance Serum, $117
RoC Retinol Correxion Deep Wrinkle Serum, $22.99
Finding the perfect serum for you is imperative to maintaining youthful and glowy skin. There’s an abundance of serums on the market, but finding the right one for you really depends on your age and skin concerns. Whether you’re just beginning to build a proper skin routine or you’ve already begun, serums are the best way to create barriers from the signs of aging and any other skin concerns you may have. Remember, it’s not about appearing youthful forever, but aging gracefully and in the most charming way!
Tags: beauty, serum for 20s, serum for 30s, serum for 40s, serums, skincare